A brand is the public perception of a company, organization, product or service through its name, logo, slogan, advertising, etc.

A brand refers to concrete symbols like name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences and associations with the specific company, organization, product or service, both directly relating to its function, and through the influence of advertising, design, media commentary and word to mouth. A brand in turn serves to create associations and expectations. Ultimately "the brand" is any element which, in the minds of consumers or audience, differentiates a company, organization, product or service from competitors.

When did branding start and why? Apart from the ancient practice of branding livestock, branding started in the late 19th to early 20th century and later during the 30’s depression when consumers tightened their belts, as well as their ability and desire to consume. Later on, WWII increased industrial capacity to mass produce goods, but drove society to be frugal. This mix of enormous production capacity and a frugal culture forced companies to latch on to a new communication medium, and modern branding & advertising was born. Modern branding is 50+ years old!

We have accompanied many brands to succeed in the perfume and beauty industry using the latest social media channels and SEO techniques through our sister company, Quick Social.

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We have creative ideas and solutions to help your brand grow.

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Branding à la carte

A brand is a name, mark, logo, sign to help a company to distinguish its goods or services from those of other traders. Brands are intellectual property and are part of the assets or “goodwill” of a company and may be bought or sold like any other asset or property. We can help you with the following:

  • Logo & brand identity design
  • Company style guide creation
  • Logo & branding refresh
  • Brand positioning or repositioning

  • Brand research (positioning, territory, etc..)
  • Concept search & presentations 
  • Concept design
  • Concept optimization
  • Fragrance research creation

  • Concept research, design & presentations 
  • Concept optimization
  • Primary & secondary packaging 
  • Packaging realization
  • Sourcing & manufacturing
Modern Building

Disney

UI Design

Space

White Clock

Errol Flynn

PS Synthesis

Club Med

APP Design

Trina

Magazine

Vertigo

Still Life

Mercedes-Benz

Modern Art

Denise Richards

Get in touch with us.

Contact Us

727-873-7371 / 919-636-1949

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Tampa Bay, FL, USA

Email Us

bernard@pommierllc.com