30+ years of experience marketing in the perfume and beauty industry.

At large, marketing is the activities a company undertakes to create, communicate, sell, and deliver products and services. While mediums and tools of communication have changed due to the internet, SMO, SEO, and the death of advertising mediums like printed media, radio, TV, and recently restriction due to COVID, the principles remain the same.

The secret is to understand that new marketing is applicable to the mix but does not replace everything. You still need a great product, good pricing, and great distribution done at the right time.

We can help with traditional and digital marketing.